Page 37 - Big Pharma and the Constant Gardener

that it was fatally harmful to elders with dementia – as with the

continued marketing of Dypraxa in the film? Did author John

LeCarre have personal experience with Zyprexa – or was the
pharmaceutical in the film just coincidentally called Dypraxa? Is

it possible he also had a loved one with dementia?

Questions weighed heavily around my disbelief as I pondered the

film’s sinister message. The film, we would learn later, revealed

parallel truths about the marketing of Dypraxa and Zyprexa.

“BREAKTHROUGH

ALZHEIMER’S MEDS”

CREATE WEEK-LONG

“BREAKING NEWS” FRENZY

In June 2007, I listened to the news media’s extensive coverage
regarding new “breakthrough meds” for Alzheimer’s following an

important national medical conference. Again, the media covered

this announcement all week – with “breaking news about the
treatment of Alzheimer’s.”